The Touchstone Energy® brand signifies the core values of integrity, innovation, accountability, and commitment to community. These values are conveyed through high-quality advertising campaigns that powerfully demonstrate the value of the cooperative difference. The Touchstone Energy brand and adverting materials are available for co-ops to use in their local communication efforts. Ad formats include video, radio, print and social.

Advertising & Branding

Advertising Campaigns

A suite of advertising creative around the themes of cooperative difference, community, savings, safety, trusted source, renewables for co-ops to locally brand. A variety of formats is available for video, radio, social, print and animations.

Association of National Advertisers (ANA)

This membership is available to Touchstone Energy cooperatives and provides resources, education and research about the latest industry best practices and consumer insights.

Brand Style Guide

Find important information regarding the Touchstone Energy brand and how co-ops successfully co-brand through integrated and endorser branding. National and co-brand logos can be downloaded for use in co-op's resources. A full list of brand colors, typography and apparel uses is included.

Brand Tracker

Cooperatives communicate their value to members in a variety of ways. This tool is an easy-to-use tracker to measure the efforts of the Touchstone Energy network.

Lands’ End Business Outfitters   

This is the place to shop for all your company approved apparel and gear. Monthly savings in addition to 10% off apparel, logos and 5% off promotional product.

Member Ordering Site

Communication materials are available exclusively to Touchstone Energy members that promote the cooperative difference for use at events and meetings and to order branded apparel.