Touchstone Energy Social is a service for members to ensure their social feeds have positive and educational content that will benefit their member owners and balance the communications about operational issues. There are two tiers to the program, a free and paid tier.
The Touchstone Energy team will push out one to two posts per week on your behalf. Content would include original Touchstone Energy animations on safety, efficiency, timely weather-related energy tips and content from our latest advertising campaigns featuring relevant co-op themes. This service supports Facebook and Instagram. All participants in this program can view monthly content calendars directly on this page. Users can opt out monthly if there are regional matters that conflict with timing or content of posts. This tier is intended to be a supplement to your co-op’s social media strategy.
Members interested in a more custom service can sign up for enhanced support. With enhanced support, members can utilize the Touchstone Energy system to manage all your social media. Paid users would have their own account, content calendar (and access to TE's content library), analytics and have access to the full capacity of the platform. This is intended to be the platform a co-op would run their entire co-op’s social media content strategy on. Touchstone Energy would have no direct oversight other than creating the initial account.