• National media buy delivered more than 125 million impressions, advancing awareness of your Touchstone Energy Cooperatives.

  • Fourth year of ad awareness research continued to highlight an increase in member-owner satisfaction of 8.7 percentage points among viewers who recall the ad messages.

  • Released the “Connected” advertising campaign that includes video, social, print and radio that can be locally branded to your cooperative.

  • Released animations on Wildfire Risk & Mitigation, Explaining Your Electric Bill, and two series on Broadband and Hurricane Power Restoration for co-ops to use in social media.

  • 43 co-ops customized 105 Touchstone Energy ads and 6 co-ops customized 24 animations.

  • Advertising campaigns reached nearly 6,000 downloads.

  • Provided member co-ops with 33,000 energy-efficiency print brochures and 36 banner-up rentals.

Research & Benchmarking

  • 354 American Customer Satisfaction Index (ACSI®) scores received by over 200 distribution co-ops and cooperative affiliates in 35 states. In 2024, Touchstone Energy member co-ops averaged an ACSI score of 84.8.

  • 166 Touchstone Energy cooperatives earned an American Customer Satisfaction Index (ACSI®) 2024 Customer Satisfaction Award based on their member survey results.

  • 59 cooperatives from 20 states received the top 5 ACSI scores of 88 to 97 for energy utility services among all cooperatives participating in measurement for Touchstone Energy in 2024.

  • 6 cooperatives from 5 states received the top 5 ACSI scores of 86 to 92 for broadband services among all cooperatives participating in measurement for Touchstone Energy in 2024.

  • 12 co-ops in 10 states participated in four online focus groups, providing valuable insights on rates and member communications, young families, renewable energy, as well as electric vehicles and charging stations.

  • Released the 2024 National Survey on the Cooperative Difference (NSCD) that included survey data from approximately 9,350 member-owners from 39 co-ops in 14 states.

  • Provided 26 Questline articles, infographics, and videos on energy efficiency, safety, and technology at no cost to Touchstone Energy members to embed in their social media pages, websites, and newsletters.

  • Provided 5 interactive quizzes from the series Who Wants To Be An Energy Expert on beneficial electrification, electrical safety, smart homes, smart meters, and solar energy.

  • Presented four Questline Digital webinars on best practices in energy management, energy efficiency for commercial customers, smart data: how to better manage your facility, and energy management systems for small business.

  • Sponsored Smart Energy Consumer Collaborative (SECC) study on Modern Energy Messaging: Transactions to Relationships.

SHiNE

Touchstone Energy’s web development program supports 496 websites across 429 co-ops & affiliates.

  • In May, we launched our new SHiNE web platform providing enhanced user experience, easier maintenance, and maintaining top tier security and accessibility offerings.

  • SHiNE offers users three experiences supporting more than 125 co-ops as they transition to this new offering.

  • SHINE CMS: Our platform enables co-ops to manage and maintain their sites directly in a user friendly and intuitive environment.

  • Design & Build: Technical and design staff that can help co-ops create the site of their dreams.

  • Content Support: Certified co-ops communicator at the ready to help ensure your site is up to date and evolving based on user analytics.

 

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