American Customer Satisfaction Index (ACSI®) Badge Usage Cheat Sheet

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The badge is meant for you to proudly display as a symbol of your commitment to customer service. It is separate from claims and must be presented without commentary or alteration. Badge-related claims will be immediately rejected.

DO:

• Display the badge on your website and have the badge link to your boilerplate statement.
• Display the badge in newsletters or other communications.
• Use the proper disclaimer in minimum 9pt font (Separate disclaimers are required for claims and badges)
  • Boilerplate Statement Disclaimer:
    • Award criteria are determined by the ACSI® and are based on customers rating their satisfaction in a survey independent of the syndicated ACSI Energy Utility Study. For more about the ACSI, visit www.theacsi.org/badges. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC.
  • Badge Alone Disclaimer:
    • [CO-OP] earns this award based on data modeled by the ACSI® in 202X. Award criteria are determined by the ACSI based on customers rating their satisfaction with [CO-OP] in a survey independent of the syndicated ACSI Energy Utility Study. For more about the ACSI, visit www.theacsi.org/badges. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC.

DO NOT:

• Incorporate or reference badge directly in claims or graphics.
• Present the badge with any commentary or alter the boilerplate statement or disclaimers.
• Alter the badge design in any way (e.g., adding laurels, changing the shape, text, or colors).