Connection
-
In 2025, ad awareness research continued to highlight an increase in member-owner satisfaction on average of 10 percentage points among viewers who recalled the ad messages.
-
National media buy delivered more than 106 million impressions, advancing awareness of your Touchstone Energy Cooperatives.
-
Released the “Cooperative Advantage ” advertising campaign that includes video, social, print and radio that can be locally branded to your cooperative.
-
Released animations on “Flood Safety” and “Solar Considerations “for co-ops to use in social media.
-
39 co-ops customized 68 Touchstone Energy ad campaigns and animations with local branding.
-
Co-ops downloaded more than 3,500 advertising resources.
-
Provided co-ops with 15,325 energy-efficiency print brochures.
Research & Benchmarking
-
347 American Customer Satisfaction Index (ACSI®) scores received for energy utility services provided by over 200 distribution co-ops and cooperative affiliates in 37 states. In 2025, Touchstone Energy member co-ops averaged an ACSI score of 84.9.
-
172 Touchstone Energy cooperatives earned an American Customer Satisfaction Index (ACSI®) 2025 Customer Satisfaction Award based on their member survey results.
-
58 cooperatives from 23 states received the top 5 ACSI scores of 88 to 95 for energy utility services among all cooperatives participating in measurement for Touchstone Energy in 2025.
-
6 cooperatives from 6 states received the top 5 ACSI scores of 86 to 92 for broadband services among all cooperatives participating in measurement for Touchstone Energy in 2025.
-
12 co-ops in 10 states participated in four online focus groups, providing valuable insights on electricity demand and billing. Outage communications, home energy efficiency, and social and new media.
-
Released the 2025 Cooperative Advantage Report that included survey data from approximately 11,500 member-owners from 54 co-ops in 26 states.
-
Provided 26 Questline articles, infographics, and videos on energy efficiency, safety, and technology at no cost to Touchstone Energy members to embed in their social media pages, websites, and newsletters.
-
Presented four Questline Digital webinars on using AI in predictive maintenance, energy efficiency for commercial customers, data center energy savings, and heat pumps.
-
Sponsored Smart Energy Consumer Collaborative (SECC) study on Building Awareness and Trust with Gen Z and Understanding the Influence of Geography on Consumer Values.
SHiNE
-
Touchstone Energy’s web development program supports 508 live websites across 429 co-ops and affiliates.
-
The SHiNE development team Launched 92 SHiNE websites in 2025, celebrating 300% growth and processing 600% more development requests.
-
SHINE CMS: Our platform enables co-ops to manage and maintain their sites directly in a user friendly and intuitive environment.
-
Design & Build: SHiNE design team develops a high-quality custom look aligned with the co-ops goals, identity and long-term vision.
-
Content Support: communications team at the ready to help ensure your site is up to date and evolving based on user analytics. Content Support also includes reporting options for analytics and SEO.
